Post by Steven Dale
Today we’re happy to announce our new Sponsor’s Corner initiative on The Gondola Project.
In tandem with our Essential Guide To Gondolas (thanks again, by the way, to everyone who has already purchased a copy), The Sponsor’s Corner is a strategy aimed at making this site sustainable for the foreseeable future — and believe us when we way it was a decision we wrestled with for a long time. Let me explain . . .
Over the last while, it’s come to our attention that people interested in the topic of urban cable cars and gondolas often have an equivalent interest in the people who supply this industry. But unlike people readily familiar with the ski lift industry, those suppliers are unknown and opaque. Advertising, obviously, can help solve that problem. We wanted, however, to avoid littering the site with a constant stream of pop-ups and banner ads because no one likes those things (including us).
We therefore designed a workaround — The Sponsor’s Corner.
Our primary goal with The Sponsor’s Corner is to ensure that this site’s mission of being an education and information resource remains intact. Were this site to become nothing more than a billboard for the cable transit industry, that mission would be defeated.
As such, we’ve chosen to concentrate information on manufacturers, suppliers and major developments in a single space on the website where it can be properly managed and controlled — hence, The Sponsor’s Corner.
Having said that, space and content within The Sponsor’s Corner is, as the name suggests, sponsored. Make no mistake, companies that choose to occupy space in The Sponsor’s Corner will be there because they’re paying to be there. It is space they’re renting to tell their stories free from our influence and commentary.
The rest of the site, meanwhile, will remain completely and 100% independent.
We will continue to be critical and analytical about the industry and the technology. We will not explicitly or implicitly endorse third parties in exchange for advertising, nor will we allow advertising to influence editorial content. We will maintain complete and absolute ownership over all editorial decisions and oversight.
That’s our promise to all of the regular readers who’ve helped grow this site into what it is.
So if you’re engaged in the cable transit industry and wish to learn how to participate in the Sponsor’s Corner, either read this page here or send us an email at info (at) creativeurbanprojects (dot) com and we’ll be sure to be in touch.
Want more? Purchase Cable Car Confidential: The Essential Guide to Cable Cars, Urban Gondolas & Cable Propelled Transit and start learning about the one of the world's fastest growing transportation technologies.