We’ve had a lego cable car. Then we had an Angry Birds themed cable car. We’ve even had a sauna gondola. But this is unique. Last week the Taipei Rapid Transit Corp. (TRTC) relaunched the under-performing Maokong Gondola under a year-long promotion called “The Year of Hello Kitty.” The themed attraction is (natch) a Hello Kitty...
I want to build on yesterday’s post about how our decisions as human-beings can be and are constantly impacted by our desire for fun: When we sacrifice expediency’s sake for the scenic route, we do so because it’s fun. When we waste hours of productive time playing Angry Birds, we do so because it’s fun....