The article “Western Canadian Cities hold gondolas as an option for transit tourism plans” explores the spread of gondolas in urban settings. The article references a proposed gondola connecting Red Deer’s business District with the Bower Ponds recreational area and another along the Saskatchewan River connecting downtown Edmonton and Whyte Avenue. systems. The article says cities are starting to recognize gondolas’ economic advantages, the conveniences of moving people from one place to another, as well as the shorter build times. Other gondolas are being considered in Alberta cities, such as Banff and Canmore. The parent company of the Gondola Project, SCJ Alliance, is involved in some of these projects.