Last month, Dopplemayr made a big splash is the ropeway transit industry. They inked a deal worth nearly a half billion US dollars, for six new ropeway cable car lines in the neighbouring Latin American municipalities of La Paz and El Alto. Another 20km will be added to the existing ropeway system over the next four years. That will triple the system’s current reach, providing greater access for thousands of commuters. So it’s ‘a big deal’ for everyone.
In the public transportation sectors —where project costs routinely cost billions of dollars—this may not seem like a lot, but in the world of cable-propelled transit, it’s huge. Never has the industry signed a single deal of this size. “This second phase of the network in La Paz/El Alto is a milestone for urban applications of ropeways,” agrees Dopplemayr’s Marketing Director, Ekkehard Assmann.
Before the signing, Dopplemayr was already unquestionably the biggest player in the ropeway engineering industry. However you could have argued whether they dominated this specialized and uniquely challenging arena of urban cable transit. Now you cannot. This deal not only reinforces Dopplemayr’s market dominance, it positions them very well for the growing urban transit market.
This Is Good News For the Whole Sector, Not Just Dopplemayr
Make no mistake: a deal of this magnitude will create far more interest and growth in urban ropeways. Competitors are likely very envious at the moment, but they will benefit too. Remember the old saying, ‘A high tide floats all ships’. In other words, when a deal of this size goes through it’s good for the entire industry. Major contracts like this tend to increase momentum and the likelihood of future deals. Better still, all of us in the industry will learn a great deal from the next four years.
This deal is what the international business press would call ‘disruptive’ or a ‘game-changer’.
Note that we said ‘would’. A quick Google of the news revealed no attention from the major players, despite that it is the biggest deal of its kind, ever. So why is there this deafening silence?
“Next Stops, Europe and North America”
Currently this specialized industry is growing at a healthy rate. However that growth is almost exclusively in Latin American countries like Venezuela, Colombia and Bolivia. There is still ‘much ground to cover’ in prime markets — in the developed world. Cable-propelled transit needs to be sign as a solution for all congested cities.
The press has not picked up on the importance of the deal but should soon. Remember another popular saying, from Isaac Newton, “An object in motion tends to remain in motion.” With a project of this size on the go, congested and important cities in developed countries will start to notice. Indeed, they already are. This project positions Dopplemayr well to seize those prime opportunities on the near horizon. Ekkehard Assmann couldn’t agree more: “Many new business inquiries from cities worldwide underscore this point.”
For now, the whole industry is looking forward to answering those inquiries.