Weekly Roundup: London Cable Car – Free?

Post by Steven Dale

Complementary tickets for the London Thames Cable Car.

A quick look at some of the things that happened this week in the world of cable cars, urban gondolas, and cable propelled transit:

  • The London Thames Cable Car (Emirates Air Line) is suffering from poor weekday (read: commuters) ridership to such an extent that Transport for London has sent out free round-trip tickets to local residents. Typically we’re not the kind of people who say “we told you so” but in this situation we’d like to make an exception and say we told you so.
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  1. For what it's worth, I have heard from people at the site that the attendance numbers are strong. But with the Olympics in full swing it is difficult to spot trends in ridership. It is very possible that free vouchers are designed to encourage residents to alter their normal daily commutes, which would be a smart PR move.