Post by Steven Dale
You want to build an urban gondola transit system in the hopes of attracting millions of tourists from around the world?
Good luck with that.
If you build one, and if you have tourists, you may very well get tourists riding your gondola, but that doesn’t mean tourists arrived because of your gondola. There’s a difference. A big one.
Be careful of any charlatan selling you the idea that gondolas = tourists . . . at least when it comes to urban environments. Natural settings and resorts are a totally different situation.
Let’s be honest: Infrastructure isn’t sexy. Just because you build a Cable Propelled Transit system, doesn’t mean throngs of people are going to visit your particular burg. Tourists just don’t care.
2. The cable system you build reinforces an existing brand image of revolutionary ideas, innovation and original thinking. Tourists interested in those sorts of things may not come specifically for the gondola, but they’ll be aware of it as one of a set of reasons to visit your city. The Portland Aerial Tram, for example.
3. If the system(s) make it easier for tourists to exist as tourists. They won’t come for the cable, but the fact that the cable system makes their lives easier is likely to influence their decision. The Las Vegas Cable Cars, for example.
4. If you do it right and are the first to pull it off in your part of the world, you’ll likely see an uptake in business/professional tourism. Cities considering doing something similar will flock to you, academics will want to study you. Medellin, for example.
And only one of those exceptions is truly about the gondola and the gondola alone.
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